A friend and great writer I know, Jeff Goins, came up with a list of the 12 blogging voices that can help you build something successful online. Here, however, I wanted to show you how these 14 voices can help you build a successful niche blogging business, period.
I also wanted to share with you what is meant by this “blogging voice” if you are new to the concept of blogging and building an online business in general. In the end, you’ll need a blog, and you’ll need that voice to set you apart from the others.
So, let’s look at these voices closely, and find the one that matches you and your personality.
12 Blogging Voices.
I hope you caught that last sentence, the tail end because it is what matters when finding your blogging voice.
See, this is not about becoming an actor here; it’s not about faking who you are. You are one of these voices. Naturally, you just need to know which one or, be validated on what you already believe about your voice and brand today.
So, let’s dive in.
The definition of a professor is not just someone of the highest rank in a college or university. As far as you and I are concerned about finding that blogging voice, I like the other definition, and it goes like this:
“A person who affirms a faith in or allegiance to something.”
I mean seriously, to build the know we need content. To build the like, we need a flow of content published on a regular basis. And to build trust, we need all that plus for others to believe in us, our message, and or, our products and services.
This particular voice does sound like a teacher, and teaching or educating is what you’ll be doing. But for what reason? Well, behind the education you are building up a faith of sorts that people can believe in.
The teaching you do is really, and simply, affirming their knowledge or need about the questions they have in and about your niche or industry. Here on this blog, well, I am a bit of a teacher, but I hope, to you, I want to be a professor of faith in building a successful blog as well.
This one makes me think of a journal or, better yet, that “chicken soup for the soul” thing. But it’s not because you are more than a journal, you are a companion who just happens to have a product, service or, an opportunity that can help people accomplish whatever it is they wish to accomplish.
A long sentence there, but what I am saying is this; the companion is someone who can walk with you through the journey, and at the same time, help you apply the answers you need in their good time.
The “companion” niche blogger and online business owner are not pushy (none should be actually), ever. You are there for the journey with each reader and consumer of your content, and all the way through to becoming a loyal customer and beyond.
Not the kind that would get that switch on the butt from grandma when you were a kid, lying is just bad. What I am talking about is that voice that shares the journey through fact or interesting fiction that helps.
For most of us, however, our blog is the business end of the stick here, and so non-fiction is what we write. But still, how we write it out is what matters, and that is why your storyteller voice will work wonders.
The storyteller I believe, however, is the most complicated to nail down, or to master if you will. It’s not that you can’t! Do not get me wrong here. What I mean is that the storyteller really learns to think outside that proverbial “box” to create imagery out of their words.
Literally, with your words, you can paint the pictures with us in it as a storyteller. And to tell you a great truth, the storyteller is the voice I’ve seen succeed faster online through the years.
Note: This particular voice goes great in combination with any of the other voices, period.
Someone who creates visual and textual art is a storyteller with natural tendencies for writing.
If you take to writing content naturally and find you have a certain knack for formatting your blog content, the artist voice may be exactly who you are here.
From choosing great imagery to understanding how to format your content flow throughout the page itself is not just a writing voice, it is the voice of an artist.
The mentor voice is not just about giving people the information or skill set to accomplish certain things, it is also about writing the kind of content that makes them feel as though they are accountable to it!
A mentor is a trusted advisor and someone who literally demands you be accountable, and that is a good thing! To have that mentor voice means to be trusted, and to have expectations of those that read your content.
Personally, combined with the mentor and the storyteller voices, I would consider this the other part of my own blogging voice here. I love to mentor people, but to guide them? That means I am actually joining them in the adventure!
I love the guide voice! It is artistic, full of great stories, it also requires you and others to stay and be accountable. If you want a truly successful and trusted blogging voice online today, be a guide.
Most of all, though, the guide knows the best of the best when it comes to their niche! Like a river or outdoors guide, this blogging voice knows where their readers want to be, even if their readers are not sure themselves.
Be a guide, and guide!
On one of my favorite niche blogs (and business), I combine the entertainer with the journalist and the storyteller. The niche blog is PacWestBigfoot.Com, and it has been a traffic-driving, income generating success from day one!
The YouTube channel itself pays for my car and my electric bill at home. The voice of entertainment can be an educational voice, a mentor, a teacher, a guide, a storyteller, and just about any other voice here. As a matter of fact, I think this voice from time to time should be in the mix of any of the voices you choose to follow here.
While I am not a huge fan of the mainstream media today, I am a fan of you and your blog! A journalist is someone who writes out what matters most to their audience.
Without the need for injecting too much opinion, although some opinion is needed, it is the truth that wins out every time for the voice of the journalist.
Opinion is needed here for the voice of the reviewer. Like a journalist, you will report the news, but at the same time, you will interject opinion about it.
Review sites and blogs are great and extremely viable for earning a serious income. Reason being is simple; “I want to know!” That is it, I want to know about that opportunity, product, service, organization, or whatever, I just want to know if I am right or wrong about something.
That is the voice of the reviewer, simple, to the point, and there to educate me at the same time.
The Thought Leader.
Everyone likes a good leader, well, everyone who is not into politics at least (jab, jab). The thought leader is a powerful voice, it is a voice of influence, and expertise, it does not flounder or waste the time of the ears listening, or, the minds that are reading.
The thought leader voice is a big decision to make when deciding which voice works the best for your blog, and make no mistake about it, the thought leadership voice is not a weak voice, it is a powerful voice that does not yell over others.
Even though you may not be a celebrity yet with your blog, does not mean you can’t sound like one.
The voice of a celebrity, like a thought leader, is smooth, yet powerful, and it screams expert knowledge around its niche and subject matter. It also combines other voices, and know exactly which ones are needed when it matters most.
Short. To the point. No real agenda. Helps you stay on the topic at all times.
The curator is a simple but effective voice of reason and facts, nothing more, nothing less. Of course, the curator voice can be a blend of other voices here, but not many, this voice I would say is like, a librarian, or better yet, a scientist who is bringing about the facts in an orderly fashion.
Well, there you have it, the blogging voices, just about everyone that are used today when building a successful blog and blogging income online.
Remember, it is best to look inward at your own personality before you simply and randomly choose the blogging voice you want, because, in the end, it might not be the one you need or the one that fits you…
And guess what? Yes, people are wanting to hear what you have to say, not just another voice online.