“These days, you have the option of staying home, building a blog in your underwear, and making a great income with it. I think I like the direction things are headed…”
Growing a successful blog takes time, patience, some basic internet marketing and content marketing knowledge, as well as the willingness to continually create and share value with others.
I (David) believe if you give a person a blog and the knowledge to use it, anyone can build a simple and successful empire for themselves online today.
And yes, I mean a seriously awesome traffic driving and income generating web presence and blog that is truly evergreen, a blogging income that truly lasts for as long as you want it to.
Here, on this page, I wanted to go over the best practices for growing a successful blog, as a matter of fact, I want to help you lay the foundation for building, branding, and the basics of managing a successful blog, and blogging lifestyle if that is your end means here.
So, let’s take a look at getting started with a professional blogging future right now!
A good domain name.
What is in a name? Well, everything when it comes to your blog and it’s future here. Simple, memorable, and hits the right “branding” spot, that is what you want in a domain name for your blog today.
No, I am not talking search engine optimization when it comes to choosing your blog’s domain name. If you already have a website for your business, well, that is as simple as buying a domain name with the word “blog” in it.
However, many individuals, like you, well, you are currently wanting both a website and blog and having one heck of a time trying to figure ou a name for it.
I get it, it took me 4 days to decide on my niche blog about Bigfoot for crying out loud!
But, let me run over a few best practice for choosing a great domain name to help you not spend weeks trying to decide, and help you choose something that lend to something more important today, your brand.
Keep it simple: Simple as in easy to remember, that means as short as possible. We tend to try and squeeze in “keywords” because some still believe that this is really all it takes to dominate the search engines and get a ton of fast traffic. Not so, and trust me, it is not even close to the truth.
Blogging made easy.
Keep it brandable: Branding if you have not noticed yet, is everything today when it comes to successful blogs and online businesses.
Get enough space that grows with you. Personally, on one of my other blogs, I forgot this little nugget and it cost me the loss of traffic due to having all my websites shut down due to overuse, or, heavy traffic.
Sounds like a great problem to have, heck, I had over 20,000 visitors that day, but in the end, it cost me 24 hours of down time to get upgraded and all websites and blogs running again.
If you are a new blogger here, and you are focusing in on one blog for now then I suggest shared hosting. I know, everyone in the world is telling you to go dedicated. I get that, seeing what happened to one of my blogs I get it, I need that now.
However, before that, I did not need it, so there was no reason to pay hundreds of dollars a year for it. For now, I suggest you keep it simple, you can always upgrade without all the issues I ran into, it was not like I lost everything, I just needed to upgrade earlier.
Which hosting company is best?
I love HostGator, and just so you know, Copyblogger or, better known as the Rainmaker system has a great hosting system as well.
the one thing to know here is that what matters most is down time and customer service.
Dow time is pretty much the same across the board. But when it comes to customer service, well, I love Hostgator, they really are helpful in every situation, even when you make a huge booboo.
Yes, GoDaddy is fine, I just do not like the customer service. Other than that, their hosting system is fine, just in case you planned on asking.
The best CMS.
Content Management System, this is the software like Blogger, Tumblr, or yes, the perfect answer for every successful blogger, WordPress, is built on.
yes, the software is usually FREE, what is not free is using the CMS to its fullest potential via having a domain name and hosting of your own.
When it comes down to it, WordPress is the choice to make here.
The WP is used by the NFL, CopyBlogger, Problogger, Tim Ferris, Ryan Biddulph, TedTalks, and just about any other well-known brand and business online today including some of the Fortune 500 inc group.
And when it comes to your future and growth over time blogging, get WordPress, play it smart here from the start.
With WordPress, you have scalability as you and your needs, and the needs of your readers and subscribers grow. This allows you to not get caught with your blogging pants down, ever.
Blogger by the sea.
Theme design matters.
Look, feel, and especially usability matters today, especially in such a mobile friendly content consuming world we find ourselves in. Your theme design is important, it will literally play a huge role in your success not just out of the gate, but over the long haul as well.
My two favorite places for professional WP themes are:
Of course, I have my favorite developers on ThemeForest, and when it comes to mobile friendly themes, it was Brian Garder’s StudioPress themes that started it all.
Yes, WordPress offers free themes from great developers that can be accessed your dashboard. However, while they are great developers of some pretty great looking themes, most of them do not allow you to take full advantage of the theme itself without upgrading.
So, For less than $80, you can get something professional and with every little thing built in, and I mean everything you paid for. Personally, not for tax write-off sake either, a professional theme just looks professional, which helps you stand out in your niche and business arena.
Theme style, well, first and foremost, I would look first at your blogs end means. Is is an affiliate review blog? A part of your local business web presence? Will you have a membership program eventually built in.
Your business model will be a very big part of the determining factor of theme choice, period.
Personally, just so you know my take, I think networkers and local businesses need more of a one-page design, whereas authors, affiliates, and even certain niche blogs could use a simple blog/magazine layout.
The money page, contact page, blog roll page, and possibly a services or product(s) page if necessary, that is what a good blog will have when it comes to a simple blog static pages.
What are static pages? Well, here is a simple definition:
“A static web page (sometimes called a flat page/stationary page) is a web page that is delivered to the user exactly as stored, in contrast to dynamic web pages which are generated by a web application.”
See, static web pages are those little links in the navigation bar up top that help you, the reader or visitor to this blog navigate around easier, and they help to define what this particular niche blog, business, or platform is all about.
What static pages do you need? Well, here are a few you will need no matter what:
- About page.
- “Money page.”
- Contact or Landing Page.
- A product or services page.
Like a good Sesame Street song, “one of these is not like the others,” and I think it needs a little bit more discussion here.
First, though, the about pages, the privacy, and disclaimer, product or services pages, even the landing page are all pretty common place and best blogging practices today, they are also self-explanatory. However, your landing page is a must, this is how and where list building will start.
The money page. What I mean here is a keyword focused static page that is almost like a mission statement mixed with a sales page, opinion piece, and a short research whitepaper all in one.
No, it does not have to be so in-depth that it is a whitepaper or large ebook, but it should be the type of in-depth information that is so helpful, that it can convert on it’s own merits for some of those who would read it.
You need static pages, for the most part, they are there to define your blog’s topic and purpose, and your brand.
Writing blog posts.
As a blogger, guess what? yep, you’ll write a lot. As an online entrepreneur and business owner looking to grow your customer base online through something as effective at that purpose as a blog, you’ll be writing almost as much.
There are a couple misconceptions of blog writing, however, and these misconceptions I believe keep people from being successful and running a successful blog.
First off, we believe that every blog post needs to be some long-winded ebook. This is not so, some blog posts are short and sweet, and even get ranked better than long posts do.
We sometimes believe that we have to publish blog content every day. Not so again. At first, when starting a blog, weekly is good for publishing for at least 8-12 weeks. After that, I think weekly or even bi-weekly is good, and I’ve been doing this for nearly a decade here.
Better your blogging today.
We think words are enough. Blogging is more than a world of writers and biographical journals today. Actually, great blog content consists of imagery, infographics, audio and video content as well. As a matter of fact, written content accompanied by imagery and video content converts better by nearly 65%.
Blogging regularly. No matter if it is bi-weekly or weekly, keep to a schedule, your readers and subscribers will appreciate it, and it will help you to convert better in the long run.
The social connection.
Today, blogging is more than words as I stated above, and what many professional content marketers and bloggers will tell you.
It is also about connection and promotion.
With over 30 trillion web pages indexed by Google alone, it takes a little more than just writing up some content to grow your blog today. It takes a steady practice of promotional strategies to help get your blog visible, noticed, and engaged with.
You and I need social media. Of course, we do not need every single one of them, that would be both ridiculous and a nightmare to control. And just so you know, you do not need some sort of professional tools, software, or manager at first, you can do this on your own at first.
The right social media channels are what you are looking for, not all of them. Look to where your particular “reader” or “buyer persona” spends their time on social media and be there, be relevant.
Here is where you can start, at least until you know for sure where you need to spend your time:
- Google Plus
Do you need them all? No, choose three if you will and start there. Remember, social media is about engagement as much as it is about promotion, so do not spam your way through people here, instead, educate, entertain, or inform people.
The multimedia content.
More than words, it’s not just a song from that glorious period called the 80’s. Actually, your blog is more than just text, it is a bastion of awesome multimedia content backed up by textual content.
Multimedia content can consist of:
And that is just to name a few awesome and powerful types of multimedia content that can enhance your blog, it’s readership, and even help to convert new readers into subscribers, and new subscribers into customers.
Blogging, or managing a successful blog is all about internet marketing and promotion, as well as follow up and follow through. And each of those practices will require a multimedia approach today, not just words on a page. Even minimalists use simple things like images to go with written blog content.
Even minimalists use simple things like images to go with written blog content. Text alone is, well, just too minimal to even notice today.
Monetizing your blog.
The monetization of a blog, if that is your aim, is a simple process for the most part. As a matter of fact, Adsense is a great way, and a very simple way t monetize a blog within days of launching it.
Of course, there are many ways to monetize your new blog like; native advertising, advertising, affiliate marketing, network marketing, and even your own product(s) or service(s)
And while it may be many people’s intention to make money that gave way to the reason to start a blog in the first place, do not let that be the only reason, we can smell that out in a heartbeat today, your efforts will simply give it away.
Money is good motivation, but a blog should be about something you are passionate about, whether that is your local bricks and mortar business, an opportunity you want to partner with online, or a product and or, service you are interested in promoting.
Let passion be the reason for the blog in the first place, and let the income be the measure of the sharing of that passion made through your blogging efforts.
The email marketing side of blogging.
No matter what your business is behind your blog, follow-up is part of the best practices here, and that means not only building a list but, also, feeding that list great content!
Email marketing is part of the ever-growing blogging best practices today. Through a great flow of continually creating awesome blog content, you’ll have the advantage of converting your subscribers into customers through email marketing.
The inbox is where we all fight to be today, and not just under the promotion tab, in the main inbox where all emails get opened. I can’t tell you how few emails I get from those I am subscribed to make it to my main email box, just a few.
But they are there, and they are there because of the value they share, not just the stuff they sell, although they do have some pretty good offers, just as you will.
Your blogging success today, the actual money you will make will be due to your consistency of great content delivered to those inboxes, period.
The mindset of blogging.
I understand success coaching and all the hype around it, but when it comes to the mindset behind successful blogging, well, it takes more than a TedTalks routine here.
There is a lot to be said about the mental part of building a business online, there is also a lot more to be said about blogging and creating content on a regular basis. As a matter of fact, without the right mindset here, well, you can forget about succeeding with a blog, or a business for that matter.
While I will not spell out too much here about the subject, you can go here and get all the training you need on this particular subject, plus much, much more.
But, let me leave you with this; a successful mindset for blogging is a must to cultivate and grow, without it, as I state above, it would lead to failure if you do not.
Managing a successful future.
Managing a successful future blogging and running a successful online business is not only in having a great mindset but, also, to continually be growing in the knowledge of all kinds of blogging and internet marketing tactics and strategies.
Managing a successful future is also in how we engage and follow up and through with our efforts here. Remember, running a successful lead generating and income earning blog takes skill and knowledge, as well as time and patience.
Growing a successful blog…
If you want to start growing a successful blog you can get started by clicking the button below. But, before you do, remember that growing a blog, a successful blog at that will take time, like any other business out here, knowledge, passion, time, and patience always define success, period.
Get blogging today!