Personally, I love Instagram! So, because I have been growing mine recently, and rather well, I wanted to share with you this simple guide for using Instagram for you, the niche blogger.
Okay, it is more of a list of things than a guide, but, I will be guiding you through some of these really important best practices to grow and engage on Instagram. Remember, this is a social media channel, and so it is not to be abused.
So, with that, let’s get to blogging by the sea about using Instagram to grow your blog traffic and your brand.
Why we need Instagram today.
Well, first off, the statistics below should tell you that any niche blogger, or blog for that matter, should at least consider Instagram as part of your “important” marketing channels today.
As for my own blogs, I use and rely on Instagram for not only personal use but, also for the personal branding of my blog(s).
I love following people here, unlike Facebook where you are pelted with advertising all day, here, yeah, you can get some advertising in your face, but it is not as heavy, or at least as intrusive. As a matter of fact, I do not mind it from time to time on Instagram, people seem to create some rather interesting adverts here.
But, for the most part, I love Instagram for it’s simplicity. It is an eye-catching platform where I am not surprised that photos are shared and engaged with more than video posts!
Here are some facts about Instagram and why we need to be there: (I found these great stats on BrandWatch.Com)
- Instagram now has 400 million active users
- 75% of Instagram users are outside the US
- Over 60% of users log in daily, making it the second most engaged network after Facebook
- 30% of internet users are now on Instagram
- Over 40 billion photos have been shared
- Instagram clocks up 3.5 billion likes every day
- On an average day, 80 million photos are shared
- Instagram usage has doubled in the last two years
- Selena Gomez has the most amount of followers, with 69.5m
- A photo of Kendall Jenner is the most popular ever, with 3.5 million likes
- 48.8% of brands are on Instagram. By 2017, this is predicted to rise to 70.7%
- If we only look at the top 100 brands in the world, 90% have an Instagram account
- 96% of US fashion brands are on Instagram
- Outside China, almost 50% of Instagram users conduct product research on social media
- Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter
- Over a third of Instagram users have used their mobile to purchase a product online– making them 70% more likely to do so than non-users
- 32% of US teens list Instagram as their most important social network, more than any other social network
- 50% of Instagrammers follow brands, making them the social networkers who are most likely to do so
- Posts that include another handle gain 56% more engagement
- Posts with at least one hashtag gain 12.6% more engagement
- And posts with a location receive 79% more engagement
- Photos see more engagement than videos on Instagram
- The average engagement per post has grown by 416% compared to two years ago
- 70% of the most used hashtags are branded
Many different and awesome facts, but I want you to notice the ones that are in bold.
See, know matter what your end goal is, to make money, to simply grow a list, both, or just to get traffic and readers, that is your business, to drive traffic, and these simple facts and stats should tell you why Instagram matters for you today.
Basic set up of your Instagram profile.
It is a pretty simple thing to set up an Instagram profile, just go here first. on your mobile phone.
The major parts of setting up your profile will be a username, keep it either your real name or that of your blog. Net would be a simple biography, and that too should be that of a personal nature, plus a little bit about your blog and mission with it.
I would also go ahead and add your first post.
This could be and should be a selfie. I know, the “selfie” thing is so overdone, but a selfie for a first pic is fine. And do not forget to make sure to put in a description of the photo, and to add at least few or more hashtags that have to do with you, and your blog’s topic.
I am loving Instagram.
Using blog links in your bio and posts.
Your biography section will ask for a link to your blog, make sure you add it.
Personally, I use Buffer to share to my Instagram all the blog content I publish. It is simple and easy to download and use the application on your phone.
I like to share, and I suggest you follow this strategy, but I like to share my own content and images as much as I share others images and content to Instagram.
Actually, I would say I am a little heavy on the “sharing of other” people’s content to tell you the truth.
Buffer, however, when sharing on desktop or tablet will require you to add in an image, at least it does with me. So, I save the featured image and load it in when I go to share. It could be a Windows problem, but that is how I have to do it.
Facebook and Instagram ads.
I find Instagram ads, for some reason, less annoying on Instagram than Facebook. Maybe it is because of Instagram itself its look and feel, simply just screams out advertising without looking like and advertisement!
Either way, I like it better here, I don’t see as much of it, and when I do, it’s nice to actually look at, you can’t really tell it is advertising.
And I suggest we as bloggers keep up that best practice if you will. Making out blog post sharing and advertising seem unintrusive as if it were naturally part of the feed that just so happens to be an advert is a great idea.
It will take a little more thought and creativity, but we can do it, we are bloggers, after all, we are the content “creatives” today, not just creators!
I got the grids here.
Instagram widgets & grids.
Some WordPress themes come with an Instagram widget built in, and I wish this theme did to tell you the truth.
If you are image heavy with your blog, then might I suggest a good SoloPine or StudioPress theme that has a place for your Instagram feed on the bottom area of your blog and website? If I were you, I would.
Of course, this site does not, nor do I actually need it, it would simply be an indulgence more than a need. However, for some blogs and branded businesses out here, I think a good Instagram widget would be a better suit than Facebook or a Twitter feed.
I love the Grids app! And I mean the one for my desktop and laptop. This simple to use Instagram application allow me to share and repost others content at will.
Here is what the grid is and does:
Post Photos and Videos
Upload photos and videos directly from your desktop.
Switch between multiple accounts seamlessly.
Clean and smart UI works amazingly at fullscreen as well as at widget-size.
Get notification when there are new feed, followers, likes, comments, mentions or requests.
Achieving All Tasks
Like, comment, follow, search, explore.
View and post Stories. The only desktop app that supports Instagram Stories!
Star conversation with friends. Share posts, profiles, tags and locations.
Automatically adjust layout to window size, presenting Instagram photos beautifully.
Utilize your big screen. View photos and vides in large/fullscreen view. Grids is for Desktop!
Bookmark people, location, hashtag or single photo/video.
Instagram for niche bloggers.
As I stated above, I love Instagram, and as far as most niche blogs are concerned, I think you could do a whole lot worse than to focus heavier on Instagram than other social media channels.
The statistics above attest to the fact of how popular and successful this channel is becoming, and truth be told, it is highly effective for generating new readers and followers to blogs today.
Do You Have A Second To Share Or Comment?
What say you? Agree with me? Disagree? Drop me a comment below and let me know if you think in regards to this article, share it around if you agree and hope that this helps you! And thank you very much…