Choosing the right WordPress theme for your new business website and blog is one of the most important and foundational aspects of getting started online today.
And, just so you know, this is one of those little things that becomes the biggest issue later if you choose poorly. I know, a theme, how can you go wrong with it? Well, looking at the design industry today and it being at odds with good SEO best practices, well, it should sound rather self-explanatory.
So, here I wanted to break down some of the best tips for choosing a great looking, yet functional and well-optimized theme for your business online today.
First things first.
While I do believe that website and blog designers are starting to conform more and more to best search engine optimization practices today, there is still a pretty big gap that exists, and that gap can be extremely harmful to you and your businesses future online.
Of course, we all want a sharp looking website with all the bells and whistles it can give us. Nothing is cooler that a website that looks as slick as a 1968 Camero!
But, what if that slick website and blog had, or worse yet, that slick looking prince of muscle cars had no engine? What if it looked as awesome as could be, but it had no guts, it actually hindered you from the visibility you need in the search engines?
Are search engines still important? Is being mobile friendly important? Load time? The website and blog user experience, is that all that important as well?
Yes, and to all of them. When it comes to your website and blog, there is nothing that is unimportant. Let’s look at how to choose the right WordPress theme for your website and blog because, in the end, this is you, this is a representation of your business and brand online.
Loving web design simplicity today.
I know, you are probably choking on the words “simplicity” and “web design” mentioned in the same sentence together. Well, I do not blame you, there are many over-the-top designs out here today.
(And if I see one more Divi Themed website, well, I’ll let you know what I really think about it when I see another one tomorrow!)
Personally, there are many, many people today getting caught up in web designs and themes that in all honesty should actually not even be a part of the equation.
While this blog and website here look’s and feels pretty minimalist in nature, maybe that is a good thing for you and your business as well.
As a matter of fact, I hear more often than not the complication of usability when it comes to those overdone and “busy” feeling themes today. When it comes usability, remember, it is one of the most important aspects of your blog, and website as a whole.
To tell you the truth, simplicity is a great answer for many of us today. However, simplicity does not mean you have to give up on great design!
Here’s what else you need to know:
- Two-thirds of people would rather read something with beautiful design rather than a boring design.
- 38% of people will stop engaging with your site if the layout or content is unattractive.
- 53% of mobile users will abandon your site if it takes longer than 5 seconds to load.
- Responsive (mobile-friendly) web design is the most important feature to add to your site.
Let me say this again, simplicity does not have to mean a “plain” website and blog layout, simplicity with web design means user-friendly and attractive.
Simplicity is a great answer for many of us today when it comes to #WordPressThemesClick To Tweet
Get that thing mobile friendly.
As I just mentioned briefly, mobile friendly means it loads fast, and looks great!
Now that you know what it is, here are some statistics that prove why it matters:
- 60% of internet access is occurring on mobile devices.
- “In early 2014, the number of mobile users accessing the internet surpassed the number of desktop users.”
That was almost two years ago…
- 34% of smartphone users go online mostly using their phones, rather than a desktop or laptop computer.
A non-responsive site is a back button magnet.
- 40% of people will choose another result if the first one they land on is not mobile friendly.
- 4 in 5 smartphone users access retail content on their device monthly.
This means that users are not only using their mobile devices to search for service providers, they are also increasingly using them to make purchases.
- “as of April 21st, 2015… Google began rewarding sites that were built responsively for multi-device support”
This major update was known throughout the internet as Mobilegeddon.
- Out of 100 sites analyzed, 11.8% on average use responsive design.
The percentage of small businesses who don’t have their website optimized for mobile is 91%.
Just so you know, while most themes within Themeforest, a place I love just so you know, claim to be mobile friendly, are in fact not, most are, but not all. And when it comes to StudioPress, well, they are built with mobile in mind first.
Mobile-friendly themes are just, well, a must today.
One page or no one page.
Front pages, I use a one page WordPress theme called Willow on my other website and blog here. I love it, I thought about it for this blog, but two would be a little redundant if you ask me. One day, however, I will switch to that one here most likely.
One page themes are simple to explain, they are:
“One Page is a single-page theme that displays all the essential features of your website on the home page. It makes easy for the users to get all the required information within a single page. One Page is a professional and outstanding responsive businessWordPress Theme.”
One page themes are simple to use actually, well, as simple as the software that you create them with allows for. I use and love Visual Composer personally, it is a simple and easy one-page software to master.
And personally speaking, it is very SEO and mobile-friendly as well.
A one-page is simple to understand, it is there to create a pretty modern feel in a very user-friendly website and blog.
Page builders matter.
Page builders will matter when it comes to the one you use. Of course, most developers keep them updated, but some do not, they are here today, gone tomorrow.
Using a page builder for your one-page theme is also, as I said above, has a learning curve of its own.
Many times I have seen people say they understand how to use them, then when you see the website and blog, well, I am honest if I am anything.
It is not that the software is so complicated that it cannot be used properly, it is the fact that people get into a rush sometimes, or they simply miss theme elements that should be used, or parts of them that should, and were not.
Page builders, how you use them, and how you sometimes “do not” use them matters.
When choosing a WordPress theme, like a page builder plugin, sometimes you will have other plugins that come with them or are at least suggested to be uploaded with them.
Of course, you should, and you should also make sure that they are updated from time to time by the developers.
Choosing a WordPress theme can come with at least some of the decision making based because of the plugins themselves. Why? Well, too many plugins can cause issues with others that you add. They can cause issues with usability across different search engines and other platforms.
Remember, plugins matter, and they matter when it comes to the technical side of things, not just optimization or interface.
SEO friendly themes.
While everyone says their new WordPress theme is SEO friendly, it does not mean it really is. As a matter of fact, while I trust many of the WordPress theme developers over on Themeforest, and I trust them enough to own some myself, not all of them, even the new themes are in fact mobile friendly.
“Sorry, but it is true.”
Many developers today are still giving up some SEO for design features. This is fine if you are a developer looking to create something extremely good looking, but horrible if you are a business looking to take advantage of search engine optimization for traffic.
Personally, between SoloPine Designs and StudioPress, I think you can find the perfect theme for you with these two awesome WordPress theme designers. Trust me, when it comes to mobile-friendly sites, nothing I know of beats these to platforms for design and SEO.
The right WordPress theme for you.
Of course, your choice of theme is going to, in the end, depend on your own personal needs, as well as your own personal taste.
As a matter of fact, taste is going to play the biggest part. Yes, you can widdle down to a few SEO and mobile-friendly themes, but, in the end, it really will depend mostly on your personal taste, after all, it’s your new blog, website, and business here.
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What say you? Agree with me? Disagree? Drop me a comment below and let me know if you think in regards to this article, share it around if you agree and hope that this helps you! And thank you very much…