For some time now I have been following pro blogger Ryan Biddulph on Blogging From Paradise. He is one of the those few content marketers I literally learn from, someone who has helped me grow my blog.
Today it is my pleasure to have sat down with Ryan and ask some of your blogging questions and get those answers from a true pro, and a great human being.
Ao, with that short intro, please enjoy the hour-long webinar and interview with the blogger from paradise!
Interview With Ryan Biddulph.
Here are some cool blogging facts to have fun with, and, if you have not yet, please click here and check out Ryans 11 Fundamentals of Successful Blogging Audio Course (Plus a Bonus Audio Course)
Some facts to get you blogging more:
1. 76% of B2B marketers say they will produce more content in 2016. (source)
As content marketing continues to rise in popularity, many businesses are finding their customers want more than a single blog post per week. This means the competition for your keywords might be increasing as well.
2. 61% of the most effective B2B content marketers meet with their content team daily or weekly. (source)
Communication in any team is key, especially for content marketing teams that want to remain flexible and adapt to changes in their business on the fly. If you’re not meeting with your team regularly, now’s the time to get started.
3. Websites with a blog have tend to have 434% more indexed pages. (source)
An important factor of SEO is having a lot of content for search engines to crawl and index. This helps search engines more easily recognize that your website is a resource with tons of information for people to consume.
4. B2B businesses are more likely to use blogging than B2C businesses. (source)
Blogging is essential to B2B business marketing success because there tends to be more emphasis on lead generation than B2C companies.
5. 45% of marketers say blogging is the #1 most important piece of their content strategy. (source)
Between lead generation, brand awareness, SEO, and thought leadership — there are few areas of marketing that don’t benefit from blogging.
6. Blog articles with images get 94% more views. (source)
Including an image or visual with blog posts used to be merely a recommendation. In 2016, it’s mandatory and the numbers prove why.
7. 94% of people who share posts do so because they think it might be helpful to others. (source)
This statistic illustrates the importance of creating blog content that is actually useful. If your blog content isn’t helpful, don’t be surprised if it doesn’t get shared.
8. B2B marketers that use blogs get 67% more leads than those that do not. (source)
The traditional methods of lead generation are simply not as time or cost-effective as blogging for B2B marketers.
9. The majority (60%) of B2B marketers report that their biggest challenge in 2016 will be producing engaging content. 57% say measuring content effectiveness will be their greatest challenge, and 57% say producing content consistently will be their biggest struggle. (source)
Engagement has emerged over the last few years as one of the most highly valued traits to B2b blogs. If you can blog more consistently and find a way to accurately measure this (i.e. comments, shares, etc.) you can easily surpass your competition.
10. The average word count of top-ranking content (in Google) is between 1,140-1,285 words. (source)
Blogging continues to get more competitive and Google favors in-depth content that provides a ton of value over short blog posts that used to be the norm.
11. 71% of marketers report using visual assets as part of their content marketing strategy. (source)
Visual content is more engaging than text alone and as people consume more content from mobile devices, the value of visual assets only goes up. Incorporating these into your blog articles and content strategy show that you are in touch with your audience while ignoring it will be detrimental to your success.
12. Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts. (source)
Success with content marketing rarely happens by accident. You have to make blogging a priority if you want to achieve the best results.
13. SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (source)
At the heart of blogging is the goal of getting found by search engines. High-quality blog articles that are keyword focused and optimized for search engines can help you get found by more qualified individuals who are ready to close.
14. Companies who blog receive 97% more links to their website. (source)
Every time an authoritative website links to a blog post (or any page) your entire website reaps the SEO benefits. Attracting links is much easier with high-quality, engaging blog content.
15. Just over half (51%) of business owners report that content management is “very important” or “absolutely critical” to creating a cohesive buyer journey. (source)
The buyer journey should feel like a natural progression for your leads, but creating that experience requires purposeful planning and mapping of your blog and premium content.
16. 70-80% of users ignore paid ads and only focus on organic results. (source)
Paid search can certainly be rewarding, but the most valuable locations in search results have to be earned through blogging and SEO, not bought.
17. On average, Google gets over 100 billion searches a month. Additionally, more than half of those searches are coming from mobile devices. (source)
If there are people in the world who are interested in your products or services, there will never be a shortage of those people on Google. To leave the best impression on those people, your website and blog need to be mobile-friendly.
In the early days of inbound marketing, blogs weren’t taken very seriously. However, in 2016, they are viewed as one of the most valuable and credible sources of information. Make sure yours lives up to the hype!
19. While more bloggers reported publishing on a daily basis in 2015 compared to 2014, the majority of bloggers (66%) are still publishing less often than daily, but more often than monthly. (source)
Daily blogging isn’t ideal or practical for all businesses, but you should be publishing content weekly to maximize your lead generation potential. Publishing more frequently may not only boost your traffic but act as a differentiator.
20. Only 6% of bloggers publish the majority of their original content as guest posts. (source)
You want your brand’s website and blog to be the central hub for all of your inbound marketing efforts, but guest blogging is still a powerful tool for lead generation and SEO. Taking advantage of it is a great way to give yourself a step up on the competition.
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What say you? Agree with me? Disagree? Drop me a comment below and let me know if you think in regards to this article, share it around if you agree and hope that this helps you! And thank you very much…