Here is how to make money with hyper-local niche blogs and websites, and how to turn it into a multiple stream income earner at that!
The idea and practice of local blogs to generate traffic are not new, and just, so you know, it is one of the best ways for a local business to generate and convert traffic.
That is why some have learned how to create and use hyper-local niche blogs to make a living through generating leads, traffic, and customers for local businesses in their area. Here is how they do it…
We will start with choosing the right niche for you, but first, I do want to state a couple things.
Niche blogging takes a little time to build, and that means it will take some time to start seeing traffic and leads. However, when you do, watch out, it could be enough to literally build you a whole new lifestyle.
So, be patient, keep creating, and never stop or give up.
Plus, I need to mention this; there are two ways to get niche locally speaking with a blog, and they are;
1) you can actually focus on a particular service or local product, or 2) you can start a more local interest blog like a travel blog to generate traffic, advertisers, and so on.
See, you can have a blog about tree services, or, you can start a travel blog, a local events blog, even news if you want.
Let’s get to finding the right one for you.
Choosing your hyper-local niche blog.
I will say this once, go with your strength, and go with the passion.
Boredom leads to laziness, and laziness leads to failure. More often than not, through the years of helping people grow list building and income generating businesses and blogs online, nothing worked better than building something they were passionate about.
Passion for your hyper-local blog will be the based on the same thing, passion for your subject or industry.
Nothing is worse than creating a local website and blog around a tree cutting service when you have no interest in it.
Eventually, you will get bored, and then you will get lazy, and without creating good content on a somewhat regular basis, well, failure is inevitable.
I suggest finding a local niche subject and or industry you actually have some interest in.
The best thing to do is to sit down with pen and paper and come up with a list of 5 things you are really interested in. It can consist of just simple interests or, possibly, hobbies or pastimes you enjoy.
From the outdoors to crafts, events, travel, local products or services, and so on. think outside the box here, heck, go crazy!
I am from a popular little town in the Pacific Northwest where Shakespear is the thing for people around the world to come and enjoy, not to mention famous people.
However, we also have some awesome things to enjoy outdoors as well, not to mention local interests that are rather popular in almost every circle.
Think about it, list them out, and then work your way down to your favorite niche subject.
It is just simpler here on WordPress. Not to mention, as you grow your blog and business online, WordPress can grow with you and your blogging and marketing needs.
There are other choices out here like Blogger, Tumblr, even Squarespace and so on. However, if you truly want to have total and complete power over your growth and optimization, I suggest WordPress, and so do most successful business owners and professional bloggers out here today.
What is WordPress you ask? Well, the basic definition is:
“WordPress is an online, open source website creation tool written in PHP. But in non-geek speak, it’s probably the easiest and most powerful blogging and website content management system (or CMS) in existence today.”
Make no mistake here, that definition really is true, all the way through the words “most powerful.”
The right hyper-local channels.
Besides your niche blog, it is good to share your content to other channels, even a simple hyper-local blog could use a little social media spotlight.
For those looking to strictly monetize your local blog via the traffic and leads it generates for businesses in your area, there is absolutely no need to have more than two social media channels.
Personally, if this is your end goal of monetizing your local blog and website, Facebook and Google Plus Local Page is you’ll really need.
If, however, you have your own products, services, or even opportunities or affiliate stuff you wish to brand yourself around, I would then add in maybe one or two more social platforms. And preferably, they should be platforms where most of your particular traffic spends their time.
The right channels mean being where your traffic is. As we know, everyone is on Facebook, and so you will be too. However, maybe you are a restaurant blog, then you should consider Pinterest and Yummly to add to your social media marketing reach.
As you can see what I am getting at here is to keep it simple, and keep if ultra targeted. There is nothing worse than getting caught up in social media updates, nothing.
What about YouTube?
YouTube is not only the second largest search engine on the planet, it is also the other largest social media platform, even bigger than Facebook. Nothing is more watched online than videos loaded to YouTube.
If you are involved in affiliate marketing, networking, a local business owner, or niche blogger of local interests, I suggest, no, I would demand of you if you were in the coaching program to have a YouTube Channel, and be extremely active on it.
Nothing is better for your blogs search engine optimization possibilities, as well as your list building effectiveness than that of a video embedded within a blog post.
Video and your blog, they are like Burt and Ernie, best friends that just compliment each other perfectly.
Basic hyper-local SEO.
Local SEO or, local search engine optimization best practices matter, and yes, your website and blog need to be added to Google Site Console and Google Analytics!
Here are SEO 9 more tips to make sure you are getting the most out of local business marketing I found here on WordStream:
- Claim your spot on Google Places – Set up a Google Places account if you haven’t already, and be sure to spend some time filling out all your information. Include photos, coupons, product offerings, or even videos! In description fields, be sure to insert some of your keywords, but don’t go overboard. Also, set up similar accounts with Bing Local and Yahoo Local. Claiming your spot on Google Places also enables your business to appear for Google+ Local mobile searches.
- Optimize for geo-targeted keywords – Include city names in your title, h2, meta tags, and content.
- Include “About Us” and “Contact Us” pages to target local terms—Don’t forget to include business hours, directions, and contact info. If you’re a restaurant, include a menu as well. Use this content as additional opportunities to reinforce your location.
- Get yourself rated – Good reviews and shiny yellow stars can be huge advantages. Encourage reviews with promotional offers, or ask for feedback via social media and your mailing lists.
- Spiffy up your social media—Social media is often used as a tool to foster community and build relationships, so naturally, it goes hand in hand with optimizing for local. Social media has been shown to be increasingly important for SERP rankings, making it an obvious choice for any business looking to have an online presence.
- Different locations? Create different landing pages in your blog—If they or you have multiple locations, consider creating a landing page for each location and optimizing each page for appropriate location keywords.
- Links from other related local businesses—If you’re a store selling dog toys, consider reaching out to the local dog shelter, animal hospital, or even local bakery that makes dog-friendly treats. Of course, you won’t get help from direct competitors, but you might be able to exchange links and information with some related businesses.
- Get listed in directories—There are a number of business directories you can get citations in, giving you solid links that can improve your ranking and make it easy for searchers to find your local business.
Get citations in:
- Express Update
Also get listed in local directories like your Better Business Bureau and local Chamber of Commerce.
Of course, some of these above may not be for you, but, for the most part, much of it will.
Local SEO is easy to get set up, and for the most part, as long as you are citing your area in titles here and there within your blog, and the content itself, Google knows where you are, and there is no need for keyword stuffing today, or ever.
Making hyper-local niche money.
How to monetize a local hyper-local niche blog is simple, you just have to decide which way or, way’s you want to monetize. Here are some examples:
- Affiliate products or services
- Native advertising
- Local lead generation for local business owners
- Network marketing
- Your own products or services
Those are the main ways to monetize your local blog, heck, any blog for that matter.
The hardest part of this part of your local blogging venture will be making that choice. However, let me just say this, you can change the monetization of a blog quicker than you can start over because you are bored and not truly interested in the topic matter in the first place.
As a matter of fact, I teach and show people how to create a multiple stream income out of their local blogs, no matter what they are blogging about. If you think about it, anything above can be paired with affiliate marketing, anything!
Bonus tips and strategies.
Never quit. One of the worst things you can do is to keep bouncing from one idea to the next. Yes, I have done that myself from time to time, but I can afford to, I have 3 highly successful blogs that I focused on first.
Today I can go out and fail as often as I wish, because I worked hard on the other 3 first, and made sure that the passion I have for those subjects is made known through the content I create.
Stay passionate. Passion for your subject and hyper-local niche blog is what will literally make you ar break you here. Your success will be measured not by the monetization, the content management system, or the SEO, it will be measured by those who you connect with.
Passion always connects…, even when it comes to a hyper-local niche blog!
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